Ohio Bar Liability Insurance Company (OBLIC)

You Wouldn’t Campaign

OBJECTIVE: Create a new print campaign for Ohio Bar Liability Insurance Company, a subsidiary of the Ohio State Bar Association (OBSA), to be advertised in OBSA’s quarterly magazine. The campaign was titled the ‘You Wouldn’t Campaign’ and went on to win a platinum award (the highest achievement) from the MarCom competition.

Original OBLIC Logo

Original OBLIC Logo

Redesigned OBLIC Logo

Redesigned OBLIC Logo